For Valentine’s Day, work a deal with the local phone company to setup telephones at a high-traffic location, and allow listeners to place three-minute calls for free.
Set up an answering machine and let listeners call in dedications for playback on Valentine’s Day. The outgoing message on the machine can include a plug for aparticipating sponsor, who also gets mentions on the promos. Turn this into a contest byawarding some of the callers prizes appropriate to the day.
Callers register for a chance to win a free deep cleaning for their homeor business, provided by a local sponsoring janitorial or housekeeping service.
Stores are clearing out snow blowers, shovels, winter clothes, winter implements. Help them!
Now is the time to plan one or more revenue-generating shows - Bridal Fair, Fitness Fair, Home Show, Outdoor Expo, Farm Fair, etc. Sell booths and line up entertainment (jugglers, magicians, mimes, etc. - to add to the atmosphere).
ALWAYS BUY [YOUR AREA] MONTH.
Coordinate with companies that are owned and operated in your region to present a salute to local products and services. Run a trivia contestabout the region, with the prizes supplied by these local businesses.
HALF PRICE CARNIVAL.
Set up a special trade show to which each participating merchant brings only items to sell at 50% off list price. This is good for clothing and other soft-goodsretailers in January—one of their slowest months.
I didn't make these up. They come from Jay Mitchell's terrific Small Market Radio Newsletter (click to grab a free sample issue).
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