Radio Programming Ideas For Personalities and Programmers, Especially Country Radio Broadcasters.
Wednesday, February 01, 2006
Can You Make Money While Marketing Yourself?
ROI and accountability are the current marketing buzz. A new book by Johannes Bussmann, Gregor Harter, and Evan Hirsh argues that by being more scientific, marketers can focus their creative efforts on the activities that will yield the best return on the investment.