IBM: The End Of TV As We Know It

Change is in the air and IBM offers six recommendations in the "Institute for Business Value Study," just released: Segment, Innovate, Experiment, Mobilize, Open, Re-organize.

In short, they state that

television has an inspiring past, ripe with innovation and
popular culture influence, but today, audiences are becoming increasingly
fragmented, splicing their time among myriad media choices, channels and
platforms.

For the last few decades, consumers have migrated to more
specialized, niche content via cable and multichannel offerings. Now, with the
growing availability of on demand, self-programming and search features, some
experiencers are moving beyond niche to individualized viewing. With increasing
competition from convergence players in TV, telecommunications and the Internet,
the industry is confronting unparalleled complexity, dynamic change and pressure
to innovate.