Comscore Networks online research gives Fed Ex and Budweiser brands high marks for effective use of their expensive Super Bowl ad time last Sunday.
On the other end of the spectrum, Burger King and Emerald Nuts tied for the most negative brand perception, with 20 percent of viewers saying the spots run by these advertisers actually damaged their perception of the brands.
Hopefully, this info motivates you to listen to all your current self-promotion and look again at your external marketing in the same light! Like the Hypocratic Oath says: "first, do no harm."
'WILL RADIO BE PUSHED OUT OF THE CONNECTED CAR?" IS THE WRONG QUESTION FOR
BROADCASTERS TO ASK
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A recent A&O&B Facebook post from Jaye got quite a bit of attention.
It concerned a story by the Las Vegas Review-Journal’s Todd Prince
speculating about ...
7 years ago
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