Paying Millions for “Brand Damage”?

Comscore Networks online research gives Fed Ex and Budweiser brands high marks for effective use of their expensive Super Bowl ad time last Sunday.

On the other end of the spectrum, Burger King and Emerald Nuts tied for the most negative brand perception, with 20 percent of viewers saying the spots run by these advertisers actually damaged their perception of the brands.

Hopefully, this info motivates you to listen to all your current self-promotion and look again at your external marketing in the same light! Like the Hypocratic Oath says: "first, do no harm."