Hats off to Media Behavior Institute's USA Touchpoints study for a great info-graphic that points to the you-can't-ignore-it event of the week:
Their headline for it: "NOT any given Sunday."
The winners won’t just be those with more I.Q. It will also be those with more P.Q. (passion quotient) and C.Q. (curiosity quotient) to leverage all the new digital tools to not just find a job, but to invent one or reinvent one, and to not just learn but to relearn for a lifetime.
Just a testimonial to what I stress all the time about prep:
1. Everyone is worthy of an interview, because they can have brief moments of relevance.
2. Old prep can be new again, with a good edit for brevity sake.
3. Questions of the moment can always find a moment in time again.
4. Recycle all great prep, because if they haven't heard it....it's new to them.
"If you do or say something they don't relate to or approve of, they simply "unfriend" you and that way they never have to hear from you ever again."
The stage is set for a terrific 2013, but nobody is going to hand us anything. We live in a highly competitive world and just like virtually any other business, success will require us to be at our very best. Our listeners and customers have nearly limitless choices. So if our content (on-air or digital), service and execution are anything less than excellent, we will lose them. At the same time, the opportunity to gain new customers from other media is greater than ever before. We are a superior choice for any customer looking for enormous reach, local activation, and strong engagement at an attractive price. No other medium can match us across these criteria.
With the start of a new year, each of us is awarded a fresh start. A chance to raise our games, build on our strengths, and recommit ourselves to achieving our full potential. Let’s steel ourselves with the determination to overcome our challenges and make the necessary changes to set a new standard of excellence in our work. Let’s make 2013 a year of great accomplishment and pride.
It’s a major breakthrough. It changes the dynamic — and this is something that is going to make a lot of sense to the American public because they’re getting this for free and they’re not consuming data, so we think it’s a major step.
But let’s be clear about what this agreement involving certain Android and Windows phones is, and isn’t. Many smartphones already contain an FM chip (that’s the long-held belief of Emmis CEO Jeff Smulyan). But you can’t just wave a Harry Potter wand and activate that chip. It needs software to make a “tuner,” and not software you can download from an app store in the cloud. In other words, this victory will have to be realized one new phone at a time – it’s not retroactive to the one you’ve got in your pocket or purse. The Emmis Interactive-developed NextRadio app is one way to control the tuner on your next phone, but there will be others. It’s probably not a coincidence that Sprint offers unlimited data – it doesn’t “meter” usage by customers. So its economic incentives line up particularly well with broadcasters who’ve been lobbying the wireless industry. Other carriers have the meter running, and they benefit when their customers listen to radio over the Internet, using a data plan. But even so, the NAB and the other enthusiastic backers of FM chips on cellphones like Smulyan and Clear Channel CEO Bob Pittman call the Sprint deal a breakthrough, after years of talks (and sometimes ridicule).
"I think the Grammy's really missed the mark this year in terms of nominating Best Country album of the year --- there is no question that Jason, Carrie, and Luke put out quality albums out during the last year all featuring muliple #1 songs, great singing, lyrics, and arrangements that are really at the top of artistry today. Its so frustrating that someone like Jason, Luke or Carrie put their heart and soul into making AMAZING albums with NO filler year after year but seem to get snubbed for some reason."