Just as Arbitron reports on Black and Hispanic radio audiences, The Media Audit newly-updated national country qualitative study presented this week to the Albright & O'Malley Pre-CRS client seminar shows that country’s Hispanic audience has been growing.
Radio-Info's Tom Taylor was in the room yesterday at the Albright & O’Malley Pre-CRS session.
Friday night the second leg of Brad Paisley's American Saturday Night Tour filled up and sold out L.A.'s monster Staple's Center, Paisley received the Super Star treatment he's long since earned.As he's been doing on this tour, Brad skips the big sound and light show, bang up, whip-em-into-a-frenzy opening that brings most big stars on stage. Instead, he appears in the darkened house, runs down the ramp to the center of the arena, picks up an acoustic guitar and starts the show alone. The crowd couldn't have been any more wildly enthusiastic if he'd kicked off the show any other way. That's because these true Paisley fans knew the singing, picking and solid, record-setting string of consecutive #1 hits this special, totally original performer was about to gift them. They were not disappointed.
rican Saturday Night tour is coming your way and it's not already sold-out, run, don't walk, to your computer or ticket window and make sure you see it.
If you look at the TOP of the price tags of all Safeway deli bakery items in plastic packaging (i.e. muffins), you will see a statement that reads "French Bread Hot at 5 p.m. or FREE".
My Business First (MBF) is a first of it’s kind marketing campaign created exclusively by The Portland Area Radio Council that includes an impact video, webinar, on-air commercials, and website. The primary goal is to show radio’s pivotal influence to consumers especially emphasizing using the internet PLUS Radio together. The on-air portion of the campaign drives the listener to the MBF website. This is the most compelling part of the campaign since it teaches the listener and the prospect by example how combining radio and Internet creates strong synergy for media planning and allocation.
MBF also uses state of the art statistics retrieval and captures real data from online prospects hoping to prime the market, open doors, and create new opportunities as the economy improves. This is the first campaign of its kind anywhere in the nation.
This integrative campaign is the brainchild of Melissa Kunde, executive director of PARC. Melissa is also the host of the free MBF Webinar called “Getting to First,” where business owners and marketers can ask direct questions, learn how to utilize Radio, and get first hand info about integrative radio marketing technology.
“Contrary to media industry myth, radio listening has been positively affected by new technology,” said Ms. Kunde. “Studies show that Radio is an influential companion medium in the media mix. This means people listen to radio simultaneously while on the internet or tuning in with their iphone. MBF not only educates business owners about the value of Radio, it proves by example that when you combine internet with Radio you have one of the most powerful marketing combinations in history.”
Dawn Montefusco, Assistant to the Executive Director, told me that it is "A first of it’s kind radio marketing campaign that includes an impact video, webinar, on-air commercials, and website. If you go to the site, you can check out the impact movie which highlights the new power, and value, of Radio."
Kunde hopes to break-through misunderstandings about Radio in the market. The target audience for MBF is decision makers, CEO’s, marketing directors, business owners and advertising agencies. The tracking capability used for all three components is state-of-the- art using video, flash, embedded web coding, and survey questions to grab the prospects attention and lead them down the marketing funnel. All information that is captured is then sent directly to PARC’s computer system for retrieval.
The council's mission is to promote the power of Radio to create fiscal health for both local businesses and the communities that Radio serves. PARC is also the host of the Radio Summit 2010.
"The greatest strength of the Country Radio Broadcasters and CRS is our ability to bring together the most creative, intelligent, passionate, driven individuals in country music.“The better we know our target, the more we can make them a part of our station family, building loyalty and hitting the target where it lives.” - Phillip Beswick, The Media Audit
What’s Not? “For programmers and marketers, the "Moment of Truth" occurs at the point where a consumer turns on the radio and (virtually instantaneously) makes the decision as to which station they're going to listen to. We looked at several PPM markets across all stations and found that, on average, the typical heavy radio listener has thirty-one unique "moments of truth" each week. That's thirty-one times where they turn on the radio -- radio listening occasions. (We used heavy listeners -- those who listen an hour or more a day -- because, while they represent just half of all consumers, they drive nearly all (88%) of the radio listening. However in case you're wondering, we checked and the average light user has just 7 listening occasions during the course of a typical week. The job of a programmer and marketer is to win as many of those ‘moments of truth’ as possible and the best way to do that is to win them first as soon as the radio is turned on.”
A&O is delighted to have Daniel Anstandig, recently recognized by Billboard Magazine as one of the top five innovators in media and the President of McVay New Media addressing our Pre-CRS client seminar on Tuesday, February 23. “In 2010, the difference between hitting your budget and not hitting your budget will be interactive advertising. Many of our clients have rewritten job descriptions of key managers in the organization, revised bonus structures to include interactive audience and revenue benchmarks, and adjusted programming and promotions to include on-air and online elements together. Program Directors have been transformed into brand managers. Sellers have been transformed into Client Solutions Specialists, developing marketing plans for their clients that include on-air, online, and on-the-go (mobile) components. The bottom line is that we are still in the business of selling access to audience, whether the audience is on the other side of a radio, computer screen, or mobile phone/PDA.”...one more reason to RSVP now!
A&O's annual "Country Roadmap 2010" tech and perceptual survey, tracking usage and content preference trends among listeners to Albright & O'Malley client stations, went into the field on January 26 and will continue through February 14. Already, more than 7,000 respondents from almost 100 radio stations all over the U.S. and Canada have completed the survey.“Based on this partial sample, it appears that the format has positive momentum with 42% of our respondents saying they are listening more to their local country stations and only 7.9% thus far, saying they are listening less,” according to Michael O’Malley, who will report on the research at A&O's Pre-CRS client seminar in Nashville on Tuesday, February 23.
Yes, I did say that and I mean it.
Broadcaster lives in hut to raise money for Haiti
In case you missed it Thursday night in Nashville, click to watch a replay of this clever stunt produced by WKRN Channel 2 on a young CMA Music Festival fan.She loves the event and convinced 13 friends and family to join her this year. Her only wish in an email she sent to CMA, was that Carrie Underwood perform.
AGENDA COMPLETE FOR ALBRIGHT & O’MALLEY’S 2010 PRE-CRS CLIENT SEMINAR
(click here to read the entire story) A former KVI-AM, Seattle promotions coordinator was charged Tuesday with first-degree theft for allegedly rigging a radio contest to pocket some of the winnings, and 14 others allegedly involved in the scam were charged with second-degree theft.
