A&O is delighted to have
Daniel Anstandig, recently recognized by Billboard Magazine as
one of the top five innovators in media and the
President of McVay New Media addressing our
Pre-
CRS client seminar on Tuesday, February 23.
“In 2010, the difference between hitting your budget and not hitting your budget will be interactive advertising. Many of our clients have rewritten job descriptions of key managers in the organization, revised bonus structures to include interactive audience and revenue benchmarks, and adjusted programming and promotions to include on-air and online elements together. Program Directors have been transformed into brand managers. Sellers have been transformed into Client Solutions Specialists, developing marketing plans for their clients that include on-air, online, and on-the-go (mobile) components. The bottom line is that we are still in the business of selling access to audience, whether the audience is on the other side of a radio, computer screen, or mobile phone/PDA.”
...one more reason to
RSVP now!
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