“Based on this partial sample, it appears that the format has positive momentum with 42% of our respondents saying they are listening more to their local country stations and only 7.9% thus far, saying they are listening less,” according to Michael O’Malley, who will report on the research at A&O's Pre-CRS client seminar in Nashville on Tuesday, February 23.
Last year more than 14,000 listeners in the US and Canada took part in our online poll with each participating station receiving breakouts from their listeners as well as listeners nationwide.
It appears that this year’s final sample will be even larger.
Albright & O'Malley Pre-CRS Client Seminar
Tuesday, February 23, 1-5pm
Nashville Downtown Library Auditorium, 615 Church Street, Downtown Nashville (a walkway to the library goes through the Bridge Bar and parking garage)
Open to non-clients in non-competitive situations by invitation only.
Sponsored by Lyric Street Records
1 comment:
Cool. And Arbitron promises to be up to 20% cell phone only households when?
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