Surprise! The Super Bowl Was Hot

With a record number tuning in for the Saints/Colts turf war early in the month, it should come as no surprise that Super Bowl XLIV ranked #1 in Big Research's list of What’s Hot this month.

Sandra Bullock and Valentine’s Day fared well, too. Tim Burton’s Alice in Wonderland and the Apple iPad are highly anticipated among those under 35, while men 35+ are gearing up for the Daytona 500.

What’s Not?

Although fairly popular with the under 35 crowd, 80.8% of consumers are waiting for the cast of Jersey Shore to take their trite talk and tacky spray tans off the airwaves.