“The better we know our target, the more we can make them a part of our station family, building loyalty and hitting the target where it lives.” - Phillip Beswick, The Media Audit
So, thanks to TMA, A&O's Jaye Albright will be presenting the current qualitative profile of the country format's radio listener as a part of next Tuesday's Albright & O'Malley Pre-CRS client seminar at the downtown Nashville main library auditorium. The A&O presentation covers an extensive array of demographic, socioeconomic and consumer shopping information.
For example, TMA shows that country’s Hispanic audience has been growing, though the format continues to be 80% non-ethnic.
The Media Audit, established in 1971, is a syndicated, local market, multimedia, qualitative audience survey measuring radio, radio dayparts, TV channels viewed in total and by dayparts, TV newscast viewing, daily newspapers and other local and regional print publications, exposure to outdoor billboards, direct mail and local market internet websites.
This will be the third qualitative snapshot of country listeners The Media Audit has performed for the Pre-CRS A&O client meeting since 2006.
It has been two years since the last update, so we’ll focus especially on target changes which impact sales and programming.