Radio-Info's Tom Taylor was in the room yesterday at the Albright & O’Malley Pre-CRS session.
He accurately reports today: The Media Audit country qualitative report presented "should a wakeup call (or jump start, to use another automotive cliché) for sellers at country stations."
With an index number of 125, they’re 25% more likely than the average U.S. consumer to cruise past that Toyota lot and “buy domestic.”
Country radio reaches the most domestic vehicle owners. Country has a cume rating of 14.1 with domestic owners, ahead of News/Talk (13.2), CHR (12.4), Classic Rock (8.8), Dance CHR (8.6) and Public Radio (8.1). Interestingly, those rabid fans of talk radio are near the bottom of domestic car-buying loyalty, at 7.7.
THIS BLOG HAS MOVED TO ...
-
...the A&O&B website. Link to all our blogs and articles - new and old -
here
Link to the A&O&B homepage here
Thanks!
7 years ago
No comments:
Post a Comment