ARB diary and RAB research for many years has posited that amount of daily time was spent listening to "radio." Now, PPM and Nielsen’s “How U.S. adults use Radio and Other Forms of Audio” force a rethink of everything we thought we knew .. about rotations, reach and frequency, rates, recycling the best content and the need to be "great" in smaller, more powerful, frequent bites than ever.
1 comment:
If this math is correct, does this mean that satellite radio now accounts for more than 13% of the satellite+terrestrial broadcast blend? That's up considerably from the last time I checked.
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