ARB diary and RAB research for many years has posited that amount of daily time was spent listening to "radio."
Now, PPM and Nielsen’s “How U.S. adults use Radio and Other Forms of Audio” force a rethink of everything we thought we knew .. about rotations, reach and frequency, rates, recycling the best content and the need to be "great" in smaller, more powerful, frequent bites than ever.
Country Format's 2015 Holiday Book: Nightmare On Elf Street - Last year country radio got a giant lump of coal in its Holiday Book stocking thanks in no small part to all-Holiday playlists. Here’s how Nielsen trended...
1 week ago