ARB diary and RAB research for many years has posited that amount of daily time was spent listening to "radio."
Now, PPM and Nielsen’s “How U.S. adults use Radio and Other Forms of Audio” force a rethink of everything we thought we knew .. about rotations, reach and frequency, rates, recycling the best content and the need to be "great" in smaller, more powerful, frequent bites than ever.
Start Your ACM Country Fan Holiday Shopping NOW! - Check out the ACM Awards official merchandise online store. As we approach the 50th Anniversary of the *ACM Awards* (April 19th on CBS!), they're offing 1...
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