ARB diary and RAB research for many years has posited that amount of daily time was spent listening to "radio."
Now, PPM and Nielsen’s “How U.S. adults use Radio and Other Forms of Audio” force a rethink of everything we thought we knew .. about rotations, reach and frequency, rates, recycling the best content and the need to be "great" in smaller, more powerful, frequent bites than ever.
16 Bullets from Podcast Movement 16 - There’s nothing like spending two days with people who are “over the top” passionate about something. In this case that something was podcasting with the e...
1 month ago