ARB diary and RAB research for many years has posited that amount of daily time was spent listening to "radio."
Now, PPM and Nielsen’s “How U.S. adults use Radio and Other Forms of Audio” force a rethink of everything we thought we knew .. about rotations, reach and frequency, rates, recycling the best content and the need to be "great" in smaller, more powerful, frequent bites than ever.
Dierks Bentley Travels Light - Bentley has spent his share of time on the road – whether “on a plane” or a tour bus. And after all these years of being a road warrior, he’s managed to b...
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