ARB diary and RAB research for many years has posited that amount of daily time was spent listening to "radio."
Now, PPM and Nielsen’s “How U.S. adults use Radio and Other Forms of Audio” force a rethink of everything we thought we knew .. about rotations, reach and frequency, rates, recycling the best content and the need to be "great" in smaller, more powerful, frequent bites than ever.
This Applies to Programming Too! - If you are a Programmer Director, air talent, or anyone who interacts with clients, event partners and listeners, you need to pay attention to the “Sales ...
1 week ago