Peak Broadcasting's WOW Country 104.3 morning guy Don Jarrett not only got some amazing TV coverage, but won recognition of Idaho NewsChannel7 as their "7's Hero" award for an amazing accomplishment, as he lived on the street for 104 hours (click to watch the video).
Ya wonder if the job application he filled out when Don returned from Salt Lake City to work at WOW 104.3 contained anything about tolerance to cold.
His next stunt? Make-A-Wish Foundation's January 1 "Polar Bear Challenge!"
Make it Matter On-Air and On Social! - You have approximately 15 seconds to make a first impression. That is just as true in radio as it is in real life. The amount of time you are granted af...
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