Tuesday, December 08, 2009

Success Metric: Daily Usage

From the November PPM Arbitron sample update: unless almost 80% of your listeners use you every single day, seven days a week, you are below average!

What do you do to make sure listeners come back to you, never missing a single day?

There's only one answer: creative, entertaining, immediate, local, relatable, engaging, unique CONTENT that they can't get anywhere else, from anyone else.

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