"We need to tell a better story to a broader range of advertiser.” -Alton Adam, Executive VP/Chief Marketing Officer/Arbitron
“People want more from the devices they carry and audience measurement should be designed for any media, anywhere, any time.” -Taymoor Arshi, ARB Senior Vice President, Engineering and Chief Technology Officer
PPM shows that the average listener comes to radio 31 occasions of listening per week, half of them to their P-1 station. These are “16 moments of truth” for stations and personalities. Are you driving more than just ‘average’ daily regularity from your heavy users by deeply understanding who your listeners are, where they are, what they care about, what else they do?” -Tripp Eldredge, DMRInteractive
“Spot loads matter in PPM ratings. Every time the station breaks, people bolt. The more times you break, the more they bolt. ARB is ultimately hoping that owners realize they need to cut commercial their loads to get rating point levels up, which will drive revenue growth.” -John Snyder, Vice President, Portable People Meter Sales/ARB
The Legacy Challenge - Like any good New York Yankee fan, I spent the season trying to exceed the Minimum Daily Requirement of Derek Jeter. That hasn’t been hard to do, especiall...
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