"I'll have another news update at 7:45 this morning, now let's see how we're doin' this Friday morning on the freeways..." (:10 sponsor mention) "Good Friday mornin' to ya...." (small talk with the host, then..) "there are no accidents or problems on the roads today, everything's moving smoothly right now..."
If you don't know why this might be a tune-out, please give me a call (206-498-6261) or an email and I'll open your eyes to the concept of engaging a listener, never wasting their time.
Make it Matter On-Air and On Social! - You have approximately 15 seconds to make a first impression. That is just as true in radio as it is in real life. The amount of time you are granted af...
3 days ago