"I'll have another news update at 7:45 this morning, now let's see how we're doin' this Friday morning on the freeways..." (:10 sponsor mention) "Good Friday mornin' to ya...." (small talk with the host, then..) "there are no accidents or problems on the roads today, everything's moving smoothly right now..."
If you don't know why this might be a tune-out, please give me a call (206-498-6261) or an email and I'll open your eyes to the concept of engaging a listener, never wasting their time.
LES WAAS: MORE THAN JUST THE MISTER SOFTEE JINGLE CREATOR: His Thoughts on Today's Ads Plus Three Take-Aways For Better Creative - Like most of us in the business, you have my attention when you start talking about "creative" and about the people behind the work. So it was predictable ...
3 days ago