Small wonder; big exposure!
7 years ago
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Radio Programming Ideas For Personalities and Programmers, Especially Country Radio Broadcasters.
My Blog List
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'WILL RADIO BE PUSHED OUT OF THE CONNECTED CAR?" IS THE WRONG QUESTION FOR BROADCASTERS TO ASK - A recent A&O&B Facebook post from Jaye got quite a bit of attention. It concerned a story by the Las Vegas Review-Journal’s Todd Prince speculating about ...
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This Applies to Programming Too! - If you are a Programmer Director, air talent, or anyone who interacts with clients, event partners and listeners, you need to pay attention to the “Sales ...
9 years ago
Blog Archive
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2009
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December
(19)
- Taylor Swift = High Burn
- We All Know About Hot Zips
- BIA: TV Revenues Back To 90's Levels For Three Mo...
- A Lesson In How To Get A TV Station To Mention You...
- Need A Job? Network! (The Unemployment Rates Are ...
- Asking The Right Question
- How Well Do You Know Your Own Community?
- December What’s Hot/Not
- I'd Bet PPM Punishes This Content
- TK and Garth Rock The House - On Two Sides Of The ...
- Classic Country, "Check Yes Or No?"
- ARB Fly-In 2009 Quotes
- Is It That I'm Not For Freedom And Justice?
- Success Metric: Daily Usage
- The 2010 U.S. Census Count Will Drive Your Ratings...
- Absurd
- Would You Take Programming Advice From This Guy?
- Radio Is The Internet's "C Student"?
- "Three Hours A Day" Sounds About Right, BUT...
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December
(19)
8 comments:
Taylor co-stars in upcoming Valentine's Day romantic comedy opposite her special someone Taylor Lautner.
CLICK HERE TO VIEW THE MOVIE TRAILER:
http://nashvillecountryclub.com/News.php?id=583
Is Tucson the only place where she doesn't test worth a crap? I can't get anyone in our audience to get excited about her music. Virtually 100% of the time, her singles test in the bottom 3.
I don't get it. My audience is probably older than many markets, but we have solid teen and young adult numbers, too, and she ain't happening.
I've never seen Taylor test above #10 (1 song - Love Story) and everything else tests in the high teens to 20's. And the day I add one of her songs it has 25% burn. Her support cuts off at 24. She doesn't test over 25 - ever.
Please clarify. How does "most played" equal "high burn?"
"= less staying power. The cycles have quickened. The Garth Arc type, and that is what most are hoping for, will last half as long these days. She could choose to reinvent or redefine herself on regular basis like Madonna or just completely saturate if she can (I saw Reba sheet sets at Macy's during Christmas shopping.) Or perhaps do a Darius Rucker transformation -- that was her with John Mayer on his latest, right? Only she will decide. Her strengths are obvious."
Taylor will be around awhile, regardless of what format she's on or what hair color or style she chooses... however like most stars, her shine will dim and she'll yo-yo in the next few years. But I think she has solidified herself as a true country powerhouse. Realistically speaking, she could be around the next 40 years!
Taylor Swift polarizes me personally as a programmer. Her songwriting skills are apparent and she taps into her demographic very well. But every time I see her perform live in concert or on award shows, she has little singing talent to speak of. The magic of studio processing has allowed her to sound like a capable singer.
The ability to sing has never been directly connected to the ability to sell millions of CDs or concert tickets. Talent is extremely objective. Scoreboard is not.
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