With "sameness of sound and too much repetition" reoccurring listener complaints right now, is it time for a station playing country classics from the 60's, 70's and 80's, allowing the hot/new/fresh country stations to be just that, especially in this age of consolidation with one owner controlling two or three country FM's in a market, fortressing the format and looking to broaden country's reach and defend all flanks?
A&O says "yes," with #1 12+ classic country stations from KTPK, Topeka, to KAYO, Wasilla. We even caught a Bass (WOMG) in Springfield this fall.
Want more info on how it's done? Call Michael O'Malley at 732-937-5757 or drop him an email.
And, no, your frequency doesn't have to end in ".9" to make it work, but in these three cases it sure hasn't hurt, either!
Satisfaction and Switching - Listener Hot and Cold Buttons and the Impact of Switchers - Two of the many topics we track in Roadmap – A&O&B’s annual "state of country" online perceptual study – are country listeners' 1) degree of station sati...
1 week ago