Monday, December 14, 2009

Classic Country, "Check Yes Or No?"

With "sameness of sound and too much repetition" reoccurring listener complaints right now, is it time for a station playing country classics from the 60's, 70's and 80's, allowing the hot/new/fresh country stations to be just that, especially in this age of consolidation with one owner controlling two or three country FM's in a market, fortressing the format and looking to broaden country's reach and defend all flanks?

A&O says "yes," with #1 12+ classic country stations from KTPK, Topeka, to KAYO, Wasilla. We even caught a Bass (WOMG) in Springfield this fall.

Want more info on how it's done? Call Michael O'Malley at 732-937-5757 or drop him an email.

And, no, your frequency doesn't have to end in ".9" to make it work, but in these three cases it sure hasn't hurt, either!

1 comment:

Dusty Collins said...

It's also alive and well in Calgary, as Astral's classic country CKMX-AM's fall BBM, just out last week shows, as we went from 2.3 to 3.1 12+ on the strength of better TSL. S3-2009 to Fall2009.