"Why shouldn't we be moving listeners to websites that solve their problems, whatever they may be, and do so by leveraging our strong relationships - especially our strong local relationships - with audiences and advertisers, both."
"Legacy media properties require a brand-extension Website in order to remain viable. Don’t hide your brand online—let it blossom proudly as your legacy property’s service bureau. And don’t stake your entire future on that brand-extension site—or believe you can maximize your online opportunities by running everything through a single portal: The Web is a place for boutiques, not department stores. Understand that the Web is a vast network of networks. Use network effects to build new, independent Web 2.0-based businesses. Build high-value, high-engagement, integrated marketing solutions for your current clients. Anticipate less revenue from intrusive advertising, and build advertising-on-demand businesses. Own the thinking, not the channel. Tomorrow’s invoice will be for expertise, not distribution."
.. and now that I have underscored the importance of this new thinking, that makes THREE!