With the Presidential battle just beginning to heat up, consumers are feeling a bit more skittish about political and national security issues…almost one-quarter (24.4%) continue to worry, up a point from June (23.3%) and rising 6+ points from a year ago (18.0%).
With no relief from gas prices in sight, spending sentiment echoes the post-Katrina era…half of consumers (50.0%) contend they’ve become more practical in their purchasing, rising several points from June (45.9%), more than 10 points from July ’07 (38.8%), and the highest reading since October ’05 (50.1%). It appears that retailers hoping to ring up sales for the back-to-school season may have trouble persuading consumers to put more than the basic pencils and paper into their shopping carts.
Consumers don’t appear to be willing to give into the gimmes anytime soon…almost three in five (58.1%) say they focus on needs over wants in spending, up from last month (53.8%) as well as last year (47.4%), and again the highest reading since a post-Katrina 58.5% (October 2005).
While the tight economy may have practical parents schooling children on the value of a dollar, it seems that many of us are learning our “green” lesson…more than one in five (21.6%) contend they’ve become more environmentally responsible in their daily lives.