Friday, April 04, 2008

Your Audience Is Highest During Commercials? That's A Good Thing?

El Rushbo is famous for spin, of course, but I am scratching my head over this press release, out this morning:
"In a new study released today, Coleman Insights has found that Rush Limbaugh‘s nationally syndicated radio show generates higher listener shares during commercials than during the actual show. This finding shows that the Rush Limbaugh audience has extremely high anticipation for the show and tunes in through commercials—a testament to his extremely strong brand and the loyalty of his audience."

Hey, Rush: when your commercials beat your show, advertisers have got to feel reinforced by this fact, but I'd say you need to work on your content or watch your brand strength deteriorate! (I'd bet Sean Hannity's show does better than his commercials do..)

No comments: