I'll bet a lot of us felt the same way when we saw R.J. Curtis' R&R item today:
At Long Last, Our National Nightmare Is Over: You know, the one that's been eating away at all of us since Wednesday, when we found out Todd Baker, former afternoon personality at Mt. Wilson FM Broadcasters' KKGO/Los Angeles, announced he'd landed a morning gig that would involve howling but he couldn't say just where? Today, the other paw dropped, and it turns out Baker is headed to Huntsville, Ala., for wakeups at Cumulus' WWFF (93.3 the Wolf). In giving us the rest of the story, Baker enthused, "I can't wait to bring personality morning radio to the Huntsville country audience," and he vowed "not to play the same 30 songs over and over!" Baker will launch his show as a solo act, but will search for a sidekick while on-air, auditioning "everyone interested, from housewives to rocket scientists." Baker says even trained professionals will be considered by contacting firstname.lastname@example.org.When's the last time that a Los Angeles air personality quit to move to Hunstville so that he could make more money? I know that you have built your stations to what they are today by being extremely frugal, but aren't you billing enough now to get the best air personalities in the country format nationally on your air staff and then keep them longterm?
The more you put into country as a format, the more you'll get out of it, I promise.