Wednesday, April 09, 2008

Dear BIA Financial: "Ouch!"

BIA economist Dr. Mark Fratrik predicts a tough two years ahead:
“Radio has considerable challenges for audience and advertisers, but it’s still viable in lots of places. It’s just more challenging than it was five or ten years ago.”

Good news: many small and medium markets are growing even as the CPP-driven majors are stagnant in '08 and projected to be in '09.

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