Take a lesson from the airlines and incent sales to grow non-spot dollars with your loyalty program.
Here are links to a few designed for radio which I like and many, many A&O clients use.
You can also design and create your own as well, of course, which means you OWN the database, which is a more time and resources-consuming way to go, but is naturally the ideal.
These folks do it that way. I have asked them if they'd syndicate it and they prefer to keep it proprietary.
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2 weeks ago