Take a lesson from the airlines and incent sales to grow non-spot dollars with your loyalty program.
Here are links to a few designed for radio which I like and many, many A&O clients use.
You can also design and create your own as well, of course, which means you OWN the database, which is a more time and resources-consuming way to go, but is naturally the ideal.
These folks do it that way. I have asked them if they'd syndicate it and they prefer to keep it proprietary.
'WILL RADIO BE PUSHED OUT OF THE CONNECTED CAR?" IS THE WRONG QUESTION FOR BROADCASTERS TO ASK - A recent A&O&B Facebook post from Jaye got quite a bit of attention. It concerned a story by the Las Vegas Review-Journal’s Todd Prince speculating about w...
3 months ago