Wednesday, April 02, 2008

Social Networking: Can It Save The News Biz?

Erick Schonfeld is uniquely qualified as a former employee of Time Inc. and current writer for TechCrunch (one of the most influential blogs on the Web), to outline the ways in which traditional journalism is becoming more like blogging every day. From Eric’s post: “Just as more and more blogs are building up professional writing staffs, more and more newspapers and magazines are requiring that their writers start blogging….

“Our philosophy is that it is better to get 70 percent of a story up fast and get the basic facts right than to wait another hour (or a day) to get the remaining 30 percent. We can always update the post or do another one as new information comes in. More often than not, putting up partial information is what leads us to the truth — a source contacts us with more details or adds them directly into comments.”

How fast can your news department jump on a developing story, still get the facts right, and involve listeners in the news-gathering process at the same time

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