Jim Carnegie's coverage on Cumulus' RFP has been very thought-provoking. They certainly are not the only small and medium market radio owner wondering who's in charge of hitting diary sample targets within +/- 10% (the only margin of error that meets normal reliability standards) and so it would be wonderful if someone new emerged with an economical and accurate measurement of radio beyond the PPM markets (reliability and consistency in those markets is yet another story, of course, but at least they seem to have ARB fully-engaged right now since it's clearly the future of the company).
Question: Where's Dave Van Dyke? how quickly And, could he relaunch Bridge Ratings?
7 years ago
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