BIG Research does a monthly consumer attitudes and lifestyles survey and it appears that looking for ways to save pennies is what folks are doing in April…perhaps because cooking at home and “Energy Star” appliances are hot this month!
Bike riding and gardening also rated particularly high among consumers.
The younger (under 35) set still enjoys dining out…women 35+ make Harrison Ford their action hero, while older men are on par with The Masters Tournament.
What’s Not? 80%+ say they wouldn’t be spotted in polka dots.