It's called "let's say thanks," and I'll bet you'll want to tell your listeners about it.
You can pick out a "thank you" card that the company will print and send to a soldier serving in Iraq. You can't choose who will receive your card, but the elves at Xerox say they will ensure that it gets to a member of the armed services. The company also said it will continue to offer the service for as long as it's needed.
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