It looks like there's money behind her. Nashville vet David Malloy helped her last year with her ITunes hit, which got next to no radio airplay, due to getting no promotion to radio other than a bit of PR to keep the buzz building on her.
Malloy's backgound gives me hope that he knows she needs a major label's support.
And, as nice as "Unraveling" is, I think she also needs three absolutely undeniable great, great songs which define her as totally unique.
Country is an uphill battle for any female singer, since year after year three out of four of the hits are by males. The recycle bin next to my considerations stack is cluttered with great female singers who tried to make it on the national stage with just an indie label behind them and/or with songs that are just "pretty good."