Wednesday, November 21, 2007

A&O Exclusive: Country Radio Listeners' Favorite Christmas Music

Albright & O'Malley client stations are currently conducting the first ever country radio listener online test of nearly 300 Christmas songs using the technology of Troy Research.

A few quick factoids from the data as of today, with the survey still in progress (each title was scored by an average of 500 members of A&O client stations email databases across the US and Canada):

Most popular (ranking songs by positive scores)
1. Angels Among Us - Alabama (4.44)
2. The Christmas Shoes - Newsong (4.29)
3. Let It Be Christmas - Alan Jackson (4.23)
4. Old Toy Trains - Toby Keith (4.21)
5. The Christmas Guest - Reba McEntire (4.19)

Most tired/burnt
1. Jingle Bells - Statler Brothers (28%)
2. Silver Bells - Dwight Yoakam (26%)
3. God Rest Ye Merry Gentlemen - Chet Atkins (24%)

Most recognized (highest ranking songs by familiarity percentage)
T1. Rockin' Around The Christmas Tree - Brenda Lee (98%)
T1. Jingle Bell Rock - Bobby Helms (98%)
T2. Holly Jolly Christmas - Alan Jackson (97%)
T2. Holly Jolly Christmas - Burl Ives (97%)
T2. Rudolph, The Red-Nosed Reindeer - Gene Autry (97%)
T2. Rudolph The Red-Nosed Reindeer - Alan Jackson (97%)
T2. Grandma Got Run Over By A Reindeer - Elmo & Patsy (97%)
T2. Frosty The Snowman - Willie Nelson (97%)
T2. It's The Most Wonderful Time Of The Year - Andy Williams (97%)

For more info on the project, contact Mike O'Malley (732 937-5757) or Jaye Albright (206 498-6261).

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