Sunday, November 04, 2007

Dave Foxx, Z100, New York's Brandmeister

Dave did this presentation on how he imprints Z-100's key images as integral to the brand at the European NAB a year ago. Am I the last person in the world to have found out about this terrific training video for production people?

Z-100, of course, no longer does those Power intros, they no longer call themselves #1 in their position and NAB Europe is meeting again for another year in Barcelona right now, but if you haven't seen it either, I promise you it's still worth the ten minutes' time and a trip to YouTube to watch and listen to! Foxx's advice and the way he communicates it is still state of the art.

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