The radio signals adjust advertising messages to specific consumer demographics. The network will also enable consumers to interact with advertisers to receive promotional offers and coupons via mobile phones."These technologies will generate the high-impact effect that we think will clearly differentiate this medium from what is currently available in the outdoor advertising arena," explains Tom Langeland, president of Smart Sign Media.
Tricia Despres writes: "Picture yourself searching for a parking space at the local mall while singing along with your local fm oldies station. As you walk to the door, the digital signs above the mall entrance run an ad for a new and improved anti-aging cream. Coincidence? Not necessarily...." - Read the whole story...
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