Crack the Code debuted in 2004 on Johannesburg, South Africa’s 94.7 Highveld Stereo and aired nationally in Australia’s major markets the same year. The game is built on patent-pending Tone Activated Game Technology that enables listeners to control the game, live-to-air, with the keypad on their phone.
Here's the hype:
“Crack the Code immediately puts us in mind of Who Wants to Be A Millionaire in terms of its stellar production, stand-out branding, and exciting on-air execution,” says Shawn Smith, President of Vancouver's Momentum Marketing. “We’re delighted to bring the game to programmers here.”
“We are thrilled to be the first station in North America to air Crack the Code,” says Rob Mise, Operations Manager of The New Big Earl 96.3. “This promotion is a TSL Machine and it comes complete with a web game, promos, beds, liners – everything we need to make it our own. We’re rushing it to more of our stations!”