Big Research: What's Hot?

HDTV just barely edges out larger savings accounts as consumers’ choice for what’s hot this month (72.7% to 72.6%).

The Chronicles of Narnia, iPod Video, and the NFL playoffs follow, edging King Kong out of the Top 5.

Among those 18-34, satellite radio is also out of this world, while those 35+ also get a kick out of ballroom dancing.

What’s Not?

Brangelina and TomKat who? Celebrity sleaze and trashy tabloids are just that – garbage.

Consumers start 2006 off with a bang…confidence is up! 48.2% now say they are very confident/confident in chances for a strong economy, up about 4½ points from last month, and down only half a point from last year (48.7%).

With the late December announcement to reduce the number of US troops in Iraq, those concerned with political/national security issues on the decline…16.1% continue to worry, down from 20.2% last month and 19.0% in January 2005.

The holiday shopping buzz still hasn’t worn off…with post-holiday bargains still to be had, fewer consumers contend they’ve become more practical and realistic in their purchases, now at 45.0% (v. 45.5% in December), although an increase from the same time last year (39.7%).

Data from BIGresearch, 100 Old Wilson Bridge, Suite 205, Worthington, Ohio 43085 • 614-846-0146 • 614-846-0156 • info@bigresearch.com. If you'd like their free monthly trends briefing: SUBSCRIBE