Tuesday, January 17, 2006

Bonneville Thinks They "Get" Gen X News


And, their new WTOP-FM news website certainly sets a good example for the rest of us, from the fact that they stream, to the writing style and vocaubulary (for example, they'd never make use of a big word like that one and would say instead 'the words they use') .. to web video traffic reports.

Next, they need to work on that AP copy that is RSS'd to the site. (Too many passive verbs to start with..) More compelling: everything must be active and immediate, with some sarcasm added too for good measure. CBC's Much Music DJ turned news anchor George "Strombo" is setting a good example of how to seriously cover today's hot topics without becoming the Daily Show or Stephen Colbert, imho.

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