Albright & O'Malley Pre-CRS Seminar On Valentine's Day

Albright & O’Malley present yet another reason to attend this year’s Country Radio Seminar and arrive a day early to attend the DJ Hall of Fame banquet. Lyric Street Records will open the event with a reception and buffet lunch to showcase material from the new album from Shedaisy which is due to be released on March 14. The talented trio is coming off a Gold Album and three top 10 hits. Their newest release, “I’m Taking The Wheel,” is nearing the national top 30 this week. The agenda for the session, to be held in the Ballroom of the Nashville Hilton Hotel on Tuesday, February 14, 2006:

Noon: Luncheon buffet, presented by Lyric Street Records
1:00 pm: Shedaisy live
1:30 pm: “Meet Your Target Listener” - Jaye Albright & Michael O'Malley reveal the results of the first-ever national format study of the 15,620 country radio listeners among the 117,737 consumers sampled in the last year by The Media Audit’s 87 markets. M.A.’s Phillip Beswick will assist in the presentation, which highlights qualitative profiles of mainstream country, alternative country/Americana, male country as well as classic country listeners and also details conversion ratio trends by narrow demos to show which age groups within our audience are growing and which ones are now listening less as their favorite stations than before. The advertisers to target as the best match for our listeners and the key characteristics of the specific markets where country is strongest will also be detailed.
2:15 pm: “An HD Radio Update” from Ibiquity’s Don Kelly. Learn about the newest devices, fresh from the Consumer Electronics Show in Las Vegas, and find out what it will take for this new technology to hit the tipping point, what you need to do to make it happen, as well as why it’s important to you.
2:45 pm: “Stationality 101.” Programming expert Mike McVay of McVay Media Consulting gets down to the basics of branding, focus and brings examples of stations who have defined their target’s values so well that listeners can hear and feel it consistently.
3:30 pm: “National Country Perceptual Trends.” FMR Research’s Bruce Fohr brings us up to date on the very good news for country as well as what drives country music preference in 2006, radio usage overall, new media’s impact on our core and he highlights potential opportunities and problems emerging on our strategic horizon.
4:15 pm: “Today’s Cross-Sectional (Diary) Ratings Vs The Coming Longitudinal (PPM) Survey.” dmr’s Tripp Eldredge reveals information collected by dmr and the A.C. Nielsen Center for Marketing Research at the University of Wisconsin, which dismisses some of the common myths of People Meter audience measurement while sharing the unique insight the A.C. Nielsen Center brings with years of experience using panel research. Eldredge will also share insights on what will and will not change with marketing in the PPM world.

Admission to this meeting is FREE and open to the public working in non-competitive situations with Albright & O’Malley clients, but is by invitation only. To receive an invitation, contact Michael O’Malley at 732 937-5757/Email: Mike@radioconsult.com or Jaye Albright at 206 498-6261/Email: Jaye@radioconsult.com.

Reminder: CRS 37 (February 15-17, 2006) advance rate ENDS TODAY (January 20th!) Advanced Rate Registration is $550 - Register Online Here or download PDF form to fax or mail here