Bill Hennes and his All About Country crew have come up with a nice to wrinkle as you compare your station's shares with others nationally. Now, you can track the total country format shares (requires free log-in) in various markets as well.
And, with response rates as inconsistent as they are and ethnic weighting adding an additional variable, this is a way to see how you did not just against the total market but also what percentage of the country share you got.
For example, if all country stations were down .. perhaps due to poor non-ethnic proportionality in your target .. but if your share of the total country shares trended up, I'd call that some good news worth running to the sales department with. Very cool.
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