Wednesday, July 03, 2013

The (PPM) Show Must Go On

With Calgary's downtown flooding (which actually happened two weeks ago) still scuttling some "Stampede" events as recently as this week, it's going to be very interesting to see how the disaster affected radio and TV usage when BBM's PPM monthly data comes out for clients only next month.

BBM reported in the midst of the torrent "closely monitoring our panels in Alberta to assess any impact on the ratings data.  At this time, BBM only has overnight preliminary metrics to be relied on for any insights.  Certainly these events will have affected the lives of many individuals on our panels.  At this time we are seeing minor reductions in panelists’ participation.  Both the Calgary EM and the Calgary Central panel are performing within their respective targets."

They have observed in-tab samples on overnight data that represent approximately a 4-8% reduction in comparison to previous weekend levels and state that they are confident that there is no one age/sex demographic underrepresented at this time.

The chart below illustrates the differences observed on performance metrics flood weekend, versus the previous weekend.  Fridays were included in this weekend comparison as the displacing events began.

BBM is currently contacting broadcaster members in the Calgary market to ensure they have captured any disruptions to station encoding during this period since a number of major station studios are downtown.

Watch this space for what you know will be the only good news to come out of this disaster - media heroically covered it non-stop (notwithstanding one talker's rant about it) and listening/viewing levels will again show the impact and power of the old, reliable "reach media" during times of community need and disaster.

1 comment:

Howard Christensen said...

Broadcast Dialogue is planning a feature story on how Southern Alberta broadcasters coped with the
terrible flooding that overwhelmed entire towns and certainly major portions of Calgary. If we haven’t heard from anyone at your operation, and you’ve got a story to tell, please send it to me at

Meanwhile, here’s a sampling... Corus Calgary’s Eau Claire location, which includes AM770 CHQR, saw the flooding eliminate power to all of its studios. But as the situation relates specifically to AM770, Corus Senior Engineering Manager-Western Canada Greg Landgraf said that given the station’s compromised
state, “connection of our CHQR transmitter site to our sister station CHED Edmonton was the best
option available.”

Further, he said, it had the capacity and capability to process and disseminate the information.

Alternatives in Calgary, according to Landgraf, were either lacking or had poor or unreliable connections.
As well, he said, there were limited means to process the data.