Wednesday, December 05, 2012

Urban PD panel (Skip Dillard, WBLS; Jason Kidd, WPGC and Jay Stevens, Radio One) Music Insights:

More from today's Arbitron Client Conference in Annapolis:
  • PPM = less "favors" for record promotion people.  There is no margin for error now.
  • Songs last much longer than 12 weeks and off
  • Fewer titles manage to cut through
  • Some titles hold up and grow even with 2,000+ spins on them
  • MScore, callout and online testing's larger samples can be apples and oranges.  As a result, sometimes MScore can offer opportunity for new things, but can also doom a song much more quickly than online testing methodology

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