Monday, December 31, 2012

I'll Have What She's Having

CMA reports that country music fans dine out frequently, with 77 percent of respondents indicating they dine out once a week or more, primarily for dinner meals. On average, 46 percent estimate spending more than $50 per week on restaurant meals, with 17 percent exceeding $100 per week.

Country Music fans are an influential group and a key target for the dining category, with 83 percent having tried a new restaurant in the past six months. Social media’s influence on restaurant choice ranks on par with television and radio advertising among all respondents; even stronger among Adults 18-44 years old with 60 percent trying a new restaurant based on advertising cited social media.

The survey was conducted online with respondents ages 18+ from the CMA Insider Fan Panel, a group of more than 13,000 Country Music fans recruited from various industry and consumer sources. The make-up of the CMA Insider Fan Panel includes adults from all demographic groups; however, the results of this panel research are not projectable to the overall U.S. population.
CMA’s research reports are a benefit of CMA membership.

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