Thursday, June 30, 2011

A 24/7 News Source

If you are the lone person in your studios over the long holiday weekend and even the usual local sources are staffed lightly if at all, how do you stay in touch with "the news" locally?

Twitter has a few lessons in how to do that.

Which is very helpful, but is also a reminder of how easily local radio could be replaced by social media as a local information/buzz/interactivity source for your listeners unless what goes between the songs is immediate, in the know and in the now, 24/7.

Voice tracking is convenient and easy for YOU, of course, but what's in it for the listener?

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