My Favorite "Research Email" Each Month

As radio's content imperative moves from time-worn things like the long-serving horrible-scopes, today's birthdays and anniversaries, song parodies and other Boomer benchmarks to more fresh Gen X and Gen Y info, authentic and interactive perspectives on the hottest topics right now, victory often goes to the personality who understands what the right buzz topic is today and how to make something personal, engaging and unique that he/she can brand from it.

For example: "What’s Hot…is the NFL or College Football the top pick?"

• For many this month “autumn” and “football” are synonymous…specifically, 64.4% are glued to NFL games, while 54.0% enjoy college football.
• Also hot this month? The Help was blockbuster among the majority (51.6%) and 3D TV (46.0%) might just be the gift that saves Christmas 2011. Those under 35 are digging the Nintendo 3DS (and presumably its recent price drop), while females will be integrating ankle boots and the color red in their fall wardrobes. What’s not? The stock market…’nuff said there, right?

OK, now that you know that, what do you plan to DO about it?

To start getting Phil Rist's interpretations of Big Research trend reports, follow him on Twitter or Facebook.