- Radio Info's discussion board is buzzing about Nielsen's new TV market rankings which assert that the number of America's TV households has gone down. All the top ten markets lost TV homes. Radio, get ready, because on October 1, it's our turn in the same box as Arbitron re-weights all its fall samples with new government-issue census data. Keep that in mind as you get your first fall 2011 monthly.
- Unilever and AXE have partnered with Shelly Palmer to create AXE App Day 2011, the first-ever developer day staged by a brand. Attendees will include world-class developers, representatives from Unilever and the AXE brand, and teams from platforms like Facebook, Google, Microsoft, Apple and Sony. Keep an eye on this. Which radio station will be the first to sponsor an app-developer day for local techies to design apps to interact and engage with our brands? If no one else brings this up at NAB and CCMA this week, I will. If you will be there, let's talk about it.
What is Your Mobile Strategy? - *You can’t ignore this freight train. Your radio station must be active on the most used device, with the most personal impact, and an increasing role in ...
2 weeks ago