The difference between last week and this one is huge.
Last week was Summer.
This week is Fall.
This change has nothing to do with the Autumnal Equinox. It is all about lifestyle (and also survey dates!).
Your listeners have been going through more adjustments over the last week than any other time of the year. Vacations are done. School starts. Some folks are carrying PPM meters through it all and others are getting ARB and BBM diaries to measure their use of radio through it all.
And a lot of ʻﬁrstsʼ for many of your listeners. Those crucial surveys to us are the least of their concerns right now.
For some it is the beginning of all day kindergarten for their kids. First day of grade one, ﬁrst day of high school, ﬁrst day of university. It is a stressful time. It also brings a sense of relief. It also creates lifelong memories.
Relating to your listeners experiences will help make you memorable.
Relatable, memorable radio makes your listeners happy. PPM likes it, too.
What you are doing now is being measured for the Fall Book.
(adapted from JRfm/The Peak PD Gord Eno's weekly 'jock memo.')
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2 months ago