Tuesday, September 06, 2011

Peak Broadcasting Takes Boise For A Balloon Ride

Check out PEAK BROADCASTING Top 40 103.3 Kiss FM night slammer NATHAN FAST and morning diva MICHELLE HEART as they take to the sky on opening day of the 2011 Spirit of BOISE Balloon Classic.

Peak's Senior VP Kevin Godwin has a right to brag:
For five mornings and the Friday Nite Glow Concert…we were front and center in the community and across the many media outlets that featured Peak & the event. Estimates from previous Riverfest operators/producers were 20,000-25,000 people attended over the 5 days this year and as you can imagine most of everyone in the valley knew what was going on with balloons overhead for five straight days. We confidently had over 10,000 people just at the Nite Glow concert Friday evening. We were able to fly all five days, with 4 days providing us a “box” wind to get a few balloons back into Ann Morrison Park to land. I believe we did a great job of communicating and super-serving our sponsors and their needs throughout the event and I have heard from many of them on how much they enjoyed being involved.

Is it worth the hard work? Godwin sends along these links to some of the coverage the event received:

A&O is so proud to work with Peak Broadcasting's country stations. They think big, and over-deliver on experiences for their listeners, which is why they are winners.

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