Peak's Senior VP Kevin Godwin has a right to brag:
For five mornings and the Friday Nite Glow Concert…we were front and center in the community and across the many media outlets that featured Peak & the event. Estimates from previous Riverfest operators/producers were 20,000-25,000 people attended over the 5 days this year and as you can imagine most of everyone in the valley knew what was going on with balloons overhead for five straight days. We confidently had over 10,000 people just at the Nite Glow concert Friday evening. We were able to fly all five days, with 4 days providing us a “box” wind to get a few balloons back into Ann Morrison Park to land. I believe we did a great job of communicating and super-serving our sponsors and their needs throughout the event and I have heard from many of them on how much they enjoyed being involved.
Is it worth the hard work? Godwin sends along these links to some of the coverage the event received:
- http://www.ktvb.com/boise-balloon-classic (multiple stories, reports, pages, photo galleries, video, etc., plus live coverage Wed-Sat morning from 4-8 person production/talent crew)