PPM statistically-proved several years ago that a longtime staple of morning radio, song parodies, seem to entertain the personalities more than they do the listener.
Yet, as I travel, I still hear from morning jocks whose prep services continue to provide them, if there's ever a place where they fit and do not lose audience.
In general, I feel like they don't achieve anything affirmative for the real driver of usage and loyalty, authenticity, personal values and character-building.
However, two comedy masters used this one to deftly pay off on a six month stunt, that I have to say works for me.
However, television and even the internet isn't morning radio, and as priceless as this great story line is, I worry that it still would lose more listeners than it would keep if it had been a radio bit.
PPM duration of the totality of all listening occasions for the vast majority of listeners (a mode of two and a half minutes) means that more folks would have missed the setup or have had to leave before the ending than would have been there for the whole thing.
For anything that goes much longer than 2:30, it's likely that the only people you can be absolutely certain have heard the beginning, the middle and the ending are in the control room.
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6 months ago