Wednesday, September 21, 2011

News And Comment (An Ongoing Series)

News: "In 2009, the majority of radio newsrooms (56%) relied on social media for story leads from "citizen journalists," and 34 percent of radio newsrooms said social media not only provided leads but can also provided possible sources of information for news stories. Today, only 31 percent use citizen journalists, down 25 percent from 2009. So while use of social media among stations has exploded over the past two years, the use within the newsroom in terms of leads has actually declined."

Comment: Hopefully, this study serves as a wake up call to radio newsrooms and reverses this troublesome trend. Get with it, news people.

News: John Klesewetter: “Heritage rocker 102/7 WEBN Cincinnati is looking for its next morning show for the next decade and beyond. We’re looking for a team or ensemble that can connect with men 25-54 in the confines of a music intensive morning show in a PPM market. Prior ratings success in a major or medium size market a must. Please no voice-trackers, wacky morning zoo types, syndicated morning shows, or shows that need a prep service for material. We want real, honest and fun. We haven’t had a morning opening in over 25 years."

Comment: Hellllloooo, wannabe radio personalities! This job description is for you in the year 2011. You'd think that by now everyone who aspires to do well in ratings in either PPM or diary market surveys would have gotten this memo by now.

News: Bobby Rich continues to prove that doing good in your neighborhood works as well as ever at Tucson's 94.9 MIX FM.

Comment: Let's all help out and bid that house WAY up for him!

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