... And, it sounds like New York and Chicago's newest radio stations are thinking that their FM listeners will be from Venus.
Both Arbitron and BBM offer some very helpful national perspective on why, even though we all love to cheer on a direct confrontation, it may be that everyone can coexist.
Here are three pages from BBM/Canada's 2010-2011 National Radio Data book which show how different the target audiences available on the two bands are today:
(click each chart to enlarge it in a separate browser window)
Two very nice things about radio warfare:
1, No one can take your audience away from you. You have to give it away.
2. No one dies, unless somebody ends up shooting themself in the foot.
Make it Matter On-Air and On Social! - You have approximately 15 seconds to make a first impression. That is just as true in radio as it is in real life. The amount of time you are granted af...
4 weeks ago