AM Listeners Are From Mars

... And, it sounds like New York and Chicago's newest radio stations are thinking that their FM listeners will be from Venus.

Both Arbitron and BBM offer some very helpful national perspective on why, even though we all love to cheer on a direct confrontation, it may be that everyone can coexist.

Here are three pages from BBM/Canada's 2010-2011 National Radio Data book which show how different the target audiences available on the two bands are today:



(click each chart to enlarge it in a separate browser window)

Two very nice things about radio warfare:

1, No one can take your audience away from you. You have to give it away.

2. No one dies, unless somebody ends up shooting themself in the foot.

Is Canada's Chief Media Regulator Advocating Deregulation?

Broadcast Dialogue quotes CRTC Chair Konrad von Finckenstein this week saying he has no idea if vertical integration in the media is a good thing but he’s concerned enough to have scheduled public hearings on the issue for May 9.

He also told a Commons committee late last week that with the broadcasting landscape changing at lightning speed – the advent of digital and the Internet – the rules and regulations may need to adapt. He rejects the notion that integration – owning both content distribution and production – necessarily narrows Canadians’ choices.

One of the areas that might change is radio, specifically AM. von Finckenstein said it’s been a long time since there was an application for a new AM licence. The question: “Should we still be regulating the AM market? Is there a case to be made for letting it go by way of exemption?”

He reportedly thinks the digital world is driven by the consumer and that the old top-down models are increasingly outdated, including regulation. To regulate by controlling access to the airwaves is yesterday's concept, he said.

It's tempting to respond to these statements with a shrug, a "duh" or "it's about time," and let it go at that, since the most rural Canadian provinces now have been left with absolutely no AM radio stations at all, leaving numerous remote agricultural areas with no local broadcast service, giving them only subscription cable companies to provide what local programming is still available.

Better late than never. It would be nice to hope that completely open AM airwaves would foster something exciting, new and profitable for those communities.