Country ranks #3 in "at home" listening in Canada, but is #7 "at work."
To beat the national averages, a station must do twice "the average" in at work listening.
Thanks to BBM/Canada's 2010-2011 Radio Data Book for a helpful lesson in where the majority of our listening is coming from and going to.
A&O can point to many country format clients across Canada who get 25-30% of their total hours from at work listening, which is far above the national average for diary markets and driving superior heavy user listening and 25-44 growth.
It can't be done, however, by simply swimming with the prevailing currents. It takes strategy and consistent tactics, making us very proud of their outstanding achievement.
'WILL RADIO BE PUSHED OUT OF THE CONNECTED CAR?" IS THE WRONG QUESTION FOR BROADCASTERS TO ASK - A recent A&O&B Facebook post from Jaye got quite a bit of attention. It concerned a story by the Las Vegas Review-Journal’s Todd Prince speculating about w...
3 weeks ago